Hero Cosmetics, Parent Company of Mighty Patch, Was Acquired for $630 Million


According to Forbes, Rhyu will certainly proceed her duty as founder as well as CEO post-acquisition. She’s incredibly delighted regarding this brand-new phase as well as informs Allure that she seems like she won the Super Bowl. “I had no concept that the information would certainly be so popular throughout the neighborhood and also sector. It really feels remarkable to publication this win for the group at Hero yet likewise for the area at big,” Rhyu shares. “I can not wait on Hero to use Church & & Dwight’s sources and also know-how however I’m likewise anxious to reveal them what Hero can do with our electronic expertise, Amazon capacities, and also a lot, far more. The discovering will certainly go both methods.”

According to Rhyu, they have strategies to broaden circulation globally and also to begin developing “Hero 2.0” as a bigger group. “I like having the ability to see our items in retail as well as currently we will certainly do that at a much faster speed as well as all over the globe.”

Rhyu never ever anticipated this large success when she developed Mighty Patch in 2017. “It’s been fantastic to see our trajectory the previous couple of years and also while we considered partnering with somebody a lot larger eventually, we had no suggestion it would certainly be a person as significant as well as big as Church & & Dwight,” she informed Allure. “If you construct a fantastic firm as well as brand name, large gamers will certainly see.”

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