Even established chiropractors have seen a slowdown in their business because of today’s economic crunch. Threatened with financial jeopardy, many are looking for new, updated marketing tactics that set their practice apart from the same old marketing techniques used by others in the industry.
Are you wasting thousands of dollars every year on postcards, newspaper drops, and telemarketing? Do you spend time at the chamber of commerce, trade shows, and networking events trying to generate referrals with minimal results? You may be surprised to find out that the best form of marketing and advertising is absolutely free.
For the past few years, I have been teaching chiropractors and other professionals how to leverage the power of social media and see massive, real benefits in their businesses. I am the author and creator of a system that has literally transformed the chiropractic profession and the way practitioners are marketing themselves.
When I first starting using social networks, I knew that they held unlimited potential for generating tons of new patients and creating more interest in my business. I spent countless hours working on and perfecting a system that would consistently give me positive results.
The main problem I see when chiropractors get on these social networks is that they begin to spam other people with blatant advertisement. This is a problem because people hate this and you will end-up being booted off the network. Now, of course, the proper thing to do is to seek a mentor who has already been there and done that so you can have the pure essentials and good how-to information. Few do this though, as they think they are the experts.
Web 2.0 is suddenly a huge buzzword, and while chiropractors and everyone else are trying to catch up, I’ve already established myself with several years of cutting edge methods that are proven to generate new business. For example, last month alone I made over $5,000 from a single YouTube video that I posted. The time I’ve invested in this marketing is minimal and the returns are extraordinary. If you aren’t learning about social networking you are just not interested in making more money.
Let me leave you with a couple simple tips about chiropractic marketing on Myspace. Never send a friend request without a polite message! This is Myspace 101 stuff that is very important since you want the person to know how you ran across their profile. Always include videos on your profile, as it makes people stay on your page for a longer period of time and holds interest. Now, I’m not talking of all chiropractic videos either. People want to know the real you, not just what your profession is!
The fun and profitability of social networking is unparalleled in the world of marketing. For those who understand how to use these sites, you will see immediate benefits from being a part of them. However, it is important to understand the ‘lay of the land’ and to have an experienced guide as you set out to conquer your own corner of the internet.
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